Postgraduate Diploma in Strategic Marketing

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Postgraduate Diploma in Strategic Marketing

by kensley

Overview

The objective of the OTHM Level 7 Diploma in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.

Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.

The OTHM Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.

Entry Requirements

  • An honours degree in related subject or UK level 6 diploma or an equivalent overseas qualification.
  • Mature learners (over 21) with management experience (learners must check Kensley Graduate School regarding this experience prior to registering for the programme).
  • Learner must be 18 years or older at the beginning of the course.

Duration

6 Months

Delivery Method

  • 100% Online Delivery
  • Dedicated Online Mentor for each student
  • Learning content released online every other weekend

Key Assessment Method

Coursework (Total of 120 credits)

Module Specifications

  • Contemporary Issues and Principles of Marketing (20 credits)
  • Consumer Behaviour and Market Communications (20 credits)
  • Digital and Social Media Marketing (20 credits)
  • Contemporary Challenges and Strategic Marketing (20 credits)
  • Strategic Brand Management (20 credits)
  • Marketing Research Project (20 credits)

Opportunities for Accredited Prior Learning

Yes.

Kensley Graduate School will evaluate each on a case by case basis.

Next Intake

May 2024

What is the next step after completion of this qualification?

Proceed to complete your MSc in the same field through the Top – up route.

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